Jami Orlando is the Marketing Director for Home Helpers Home Care, leading marketing strategy across the Northern Shenandoah Valley, Martinsburg, and Hagerstown & Frederick territories. Her work helps families throughout West Virginia, Virginia, and Maryland find trusted guidance, meaningful resources, and compassionate care close to home.
Jami’s journey with Home Helpers reflects both her commitment to the organization and her ability to grow alongside it. After beginning her career with the company as a Marketing Coordinator, she steadily expanded her role, taking on greater responsibility for brand strategy, digital marketing, content development, community outreach, lead generation, and team leadership. Her evolution into Marketing Director has allowed her to shape a unified marketing vision across multiple territories while ensuring each community receives relevant, localized support.
She holds a degree in Digital Marketing and combines that specialized education with a background in business, healthcare, entrepreneurship, and creative communications. Her previous training as a Certified Nursing Assistant also gives her a valuable perspective on the realities families face when searching for care. She understands that effective marketing in the home care industry is not simply about reaching an audience—it is about building trust, making complicated information easier to understand, and connecting people with support during deeply personal moments.
Jami is especially passionate about creating educational resources and community-focused campaigns that empower families to make informed care decisions. She works closely with leadership, caregivers, referral partners, and local organizations to strengthen awareness of the services and resources available throughout the region.
Outside of work, Jami enjoys traveling, cooking, music, coaching soccer, and spending time with her four children. Her creativity, curiosity, and connection to the communities Home Helpers serves continue to guide her work every day.